Search engine Google is to launch a fashion website named BOUTIQUES.com. Reportedly, the site will work in a similar way to their search engine, but will allow shoppers to save items and looks they adore in their own personalised online boutique. According to Vogue, Sarah Jessica Parker and Katie Holmes have apparently been approached by Google to start up their own personal boutique in a bid to attract other users to do the same.
So how is it different to their current search engine you may ask - well for starters the site will feature a live data feed from it's retail partners, meaning all stock is up-to-date, with latest pictures and items, making the site look like a upper-end boutique rather than a search engine.
Several designers have already agreed to set up their own personalised virtual store, including Oscar de la Renta and Marchesa (we love!)
So keep your eyes peeled, BOUTIQUES.COM is set to open up it's virtual doors on Wednesday!
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