The fashion story of the year finally came to life this morning and was sold out in a matter of hours. The collection went on sale online at HM.com from 7am and an hour later the site crashed due to overcrowding. The store doors were opened at 9am and over 200 people (the first of which had queued from 8:45pm last night!) went in in groups of 30 under the eye of very tight security. As we predicted, all is sold out and already items are on eBay for double the price they sold at! To those who managed to get their hands on a piece - congrats, and to the rest, it's off to eBay!
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